Project Description

HUBFUN Skate
identity, communications
“ 楽しさは人の原動力 “
HUBFUN(ハブファン)是一個日本滑板教學品牌,其名稱源於「Have fun」的日本口語發音,以樂趣串連人群為理念,期許成為中心樞紐(HUB),傳遞歡樂給每一個人!
商標設計將HUBFUN的字母 “U” 轉換成象徵滑板文化中極為重要的 “U字台” 形狀,使用寬厚字體造型,呈現出滑板運動中低身重心的姿態和力量感。並將兩個 “U” 字元以上下排列的方式置於中央,傳達了 “HUB(中心、樞紐)” 的概念,環扣「樂趣是人的動力」的品牌核心價值。

skateboarding is fun.

skateboarding is fun.

skateboarding is fun.

skateboarding is fun. skateboarding is fun.

skateboarding is fun. skateboarding is fun. skateboarding is fun. skateboarding is fun.

skateboarding is fun. skateboarding is fun. skateboarding is fun.

skateboarding is fun.

skateboarding is fun.

skateboarding is fun.

skateboarding is fun.

skateboarding is fun.

skateboarding is fun.

skateboarding is fun.

skateboarding is fun.